Hotel and Holiday Marketing
Ideas for Hotel and Holiday Promotion
Hotel and Holiday Marketing
Hotel and holiday marketing has
been a major
benficiary of the growth of the Internet. The use of major search
engines such as Google, Bing and Yahoo has meant that even the smallest
hotel or holiday company can have direct access to millions of
potential direct customers.
The Internet has opened up a wide range of new holiday destinations.
Hotel Internet marketing has a key advantage over the online marketing of many other goods and services in that it is inventory free transaction. The objective of online hotel marketing is to generate a booking or an enquiry. These take up no room, weigh nothing and can be tracked, measured and stored on a website or a local computer.
Holiday marketing has traditionally used travel agents for distribition and the press for publicity. However, smaller destinations were amongst the first to pioneer online marketing. An example would be Croatia holidays, where many UK travel agents and larger tour operators are unfamiliar with the destination.
A UK provincial hotel may have potential clients in their immediate locale when using their bar, within 15 minutes drive for a restaurant booking, within 30 minutes for a wedding reception or from anywhere in the World for an accommodation booking.
Hotel and holiday marketing has many disciplines including e-mail, branding, public relations, social media and advertising. However, the key to successful hotel marketing is search marketing. This comes in two basic forms; hotel SEO or hotel pay per click advertising. Both search disciplines have a value whether you are looking for local, national or internetional business.
Hotel Internet marketing has a key advantage over the online marketing of many other goods and services in that it is inventory free transaction. The objective of online hotel marketing is to generate a booking or an enquiry. These take up no room, weigh nothing and can be tracked, measured and stored on a website or a local computer.
Holiday marketing has traditionally used travel agents for distribition and the press for publicity. However, smaller destinations were amongst the first to pioneer online marketing. An example would be Croatia holidays, where many UK travel agents and larger tour operators are unfamiliar with the destination.
A UK provincial hotel may have potential clients in their immediate locale when using their bar, within 15 minutes drive for a restaurant booking, within 30 minutes for a wedding reception or from anywhere in the World for an accommodation booking.
Hotel and holiday marketing has many disciplines including e-mail, branding, public relations, social media and advertising. However, the key to successful hotel marketing is search marketing. This comes in two basic forms; hotel SEO or hotel pay per click advertising. Both search disciplines have a value whether you are looking for local, national or internetional business.
Tuscan Holiday Offers
With our new Tuscan holiday website we will bring you lots of great offers including a 15% discount for Early Bookings, Free Sofa beds and Kids Go Free offers.
Excursions and Activities
From the famous Brunello wine of Montalcino to wine tasting and olive oil tasting and cooking classes with Enrico Casini here at Le Casacce, there's always something to do and see on a holiday in Tuscany.
Weddings in Tuscany
Tuscany is renowned through the centuries for passion, beauty and romance. What better place to arrange your wedding?
